Meliá is selling two spots for a solar eclipse for some absurd price. Peak luxury? Please. They are just trying to mask the fact that hotel margins are getting wrecked by rising labor costs and a cooling tourist sector. It is classic scarcity bait for the UHNWI crowd who have more cash than sense. Imagine dropping a fortune to watch the sun go dark while some concierge pretends to care about your dietary restrictions. My coffee tastes like burnt rubber and regret. And the wash of this whole thing is simple: commodify a natural event, slap on white glove service, and call it heritage. If they can sell the sky, they can dump their bags on anyone. The risk here is simple, if there is a cloud layer that day, all that high-end private aviation and prestige branding turns into a very expensive, very public failure for the house. It is all smoke and mirrors until the balance sheet bleeds out.
@luxurylifeinsider