💼 OmyPayments + WebWisePay: Ecosystem Approach in Action. Part 1
Over the past few weeks, we've talked a lot about the DigiU ecosystem approach: you don't have to build every technology from scratch.
If there's already a strong team on the market with a working product, an established client base, and the right infrastructure, it's sometimes more efficient to gain access to that company through an investment and leverage its capabilities to develop your own products.
OmyPayments is a prime example of this logic.
💎 The Market Already Exists
According to FXC Intelligence, the volume of cross-border B2B payments stood at around $31.6 trillion in 2024.
At the same time, business settlements in stablecoins are growing rapidly. According to Artemis, in February 2025, B2B stablecoin payments reached an annualized rate of around $36 billion – a year-over-year increase of over 300%.
BVNK, Nium, dLocal, and other international fintech companies are already operating in this market – so we don't need to prove that it exists.
The goal of OmyPayments + WebWisePay + the international DigiU community is to build a competitive solution and capture our share of the market.
🔹 What We Already Have
OmyPayments is a fully operational B2B product with active clients. The platform handles invoicing, stablecoin settlements, and mass payouts.
WebWise Capital has signed a SAFE with OmyPayments, securing the investment terms and strategic agreements.
However, the value of this deal for the ecosystem goes beyond just the potential appreciation of the investment asset.
Under the agreement, WebWisePay receives:
– a white-label OmyPayments solution, no setup fee;
– the ability to use the infrastructure at cost, without having to build a similar tech stack from scratch;
– access, via OmyPayments, to the regulated infrastructure of its fintech partners, including the European regulatory framework with the relevant MiCA/CASP licenses.
This allows us to develop new B2B features under the WebWisePay brand, using select technological and regulated components from OmyPayments and its partners «under the hood».
🚀 What This Means for WebWisePay
Today, WebWisePay mostly acquires users directly – one by one.
Working with corporate clients changes the math.
Imagine a company that settles payments with 1,000 employees, contractors, or agents every month.
Onboarding just one such business could instantly bring WebWisePay hundreds or thousands of wallet and card users – and, more importantly, a steady stream of payments.
In fintech, this model is called B2B2C – Business-to-Business-to-Consumer: you first onboard a corporate client, and through them, the product reaches a large number of end users.
1 corporate client
→ hundreds or thousands of users,
→ wallets and cards,
→ regular inflows,
→ transfers and payments,
→ consistent transaction volume.
This is exactly the model we'll be testing through the OmyPayments and WebWisePay integration.
Infrastructure alone doesn't guarantee a successful business – real demand, fees, and unit economics need to be validated by actual clients and transactions.
Integrating OmyPayments into WebWisePay and running a pilot with the first 2-3 corporate clients is one of the key objectives for the next funding round.
This is where the ecosystem approach truly shines:
WebWise Capital finds and structures the investment opportunity.
OmyPayments provides access to ready-made infrastructure.
WebWisePay leverages it to develop the product under its own brand.
The international DigiU community helps find clients and partners, and open up new markets.
Tomorrow, we'll showcase five specific types of companies from Africa, Vietnam, India, Latin America, and the CIS that need this kind of infrastructure, and explain how DigiU members can become partners in growing this business in their own markets.
Recommended Reading
🔜 «When Technology Is No Longer a Competitive Advantage»
🌿 OmyPayments + WebWisePay Webinar
#DigiU #WebWisePay #OmyPayments #Fintech
