Job Title: Digital Marketing Specialist
Location: Sulaymaniyah, Iraq
Company: BASKITT (eCommerce Marketplace & Mobile Application)
About the Role
We are seeking a data-driven Digital Marketing Specialist to independently manage BASKITT’s digital marketing, paid advertising, and user growth. You will focus on driving app downloads, user registrations, first-time purchases, repeat orders, customer retention, and overall revenue growth.
Key Responsibilities
Paid Advertising: Plan, launch, and optimize digital ad campaigns across Meta, Google, and TikTok to achieve measurable business outcomes (CAC, CPI, CPA, ROI, ROAS).
Campaign Planning: Maintain daily, weekly, monthly, and seasonal marketing calendars. Define campaign objectives, target audiences, offers, budgets, and KPIs.
Content & Messaging: Provide clear creative briefs and marketing direction to the Creative Designer; write compelling ad copy, captions, and calls-to-action.
Funnel Optimization & Retention: Manage the entire customer journey (Ad → App Install → Registration → Purchase → Retention) and implement retargeting/reactivation strategies.
Analytics & Tracking: Monitor performance and user drop-offs using GA4, Firebase Analytics, Meta Pixel, UTM tracking, and Conversion API (CAPI).
Reporting & Budget Management: Allocate and optimize an initial annual paid ad budget of ~$25,000 USD. Prepare clear weekly/monthly performance reports with actionable business recommendations.
Requirements & Skills
Core Experience: Practical experience in digital marketing, paid ads, and campaign management within eCommerce, mobile apps, or marketplaces.
Tools: Proficiency in Meta Ads Manager, Google Ads, TikTok Ads, GA4, Firebase, and A/B testing.
AI Productivity: Practical use of AI tools (e.g., ChatGPT) for ad copy, campaign planning, and productivity.
How to Apply
Please submit your CV along with examples of:
Mobile app, eCommerce, or marketplace campaigns you personally managed.
Measurable campaign results (CPI, CPA, ROAS, conversions, sales growth).
Sample ad budgets or marketing performance reports.
(Candidates may anonymize sensitive client/company data).
please send your CV to [email protected]